Summary:
Mission
LiteStreet Academy seeks to make early financial education accessible to the modern parent through online lessons specifically designed for young children.
Challenges
- Establish the visual direction of the brand.
- Develop the minimum viable product.
- Design and build an email marketing system.
- Create a bespoke eLearning solution.
Scope of Project
- Creative Direction
- MVP Development
- Email Marketing System
- E-Learning Solution
- Web Design & Development
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Outcome
The Kid-as-Superhero concept resonates across the brand, directing not only the visual approach, but the language and gamification within the education as well.
In addition, the website provides the LiteStreet team with key information about their audience, improving their product development process while satisfying a critical need for the parents and families they serve.
Impact
Starting from little more than an idea, the LiteStreet team now has complete eLearning solution, and a student acquisition system which generates clear, data-driven insights into which content the customers value most, all tracked in real-time.
This data continues to guide the direction of their ongoing product development efforts.
The Backstory
In the early days, the founders of LiteStreet realized their children seemed to understand complex financial concepts well beyond their years. Where other children stumbled, their kids could sprint.
They began to ask themselves why, and how.
These questions led to discovering a critical insight, and a unique teaching approach.
That was the spark. Now, they wanted to make something.
As they researched the process of building an e-learning business, LiteStreet realized many of their favorite sites in certain verticals were all designed by… Wabbits.
So they got in touch.
They wanted guidance on how best to share their powerful, kid-friendly teaching methods with the world.
Let’s look at what we accomplished…
"We'd seen Wabbit's amazing work on a few other projects in the marketplace and knew we needed them for this project."
Aroon Isaac
Founder, LiteStreet Academy
Approach:
Phase 1:
Content Dictates Form
The notion of a child becoming a super hero stayed consistent throughout the LiteStreet courses, and the team wanted to lean hard in that direction visually, so, the quest for the perfect imagery began.
We sourced a collection of hero children with bold colors and a playful, empowered feel. to lead the visual direction of the public facing site.
Phase 2:
Build the MVP
The main landing page echoes the vibrant tones of the photography, creating a playground of color for parents and their young children to enjoy while learning.
When we first launched this page, the product was still in development. We launched quickly anyway with a waitlist form at the bottom of the page.
This allowed the team to keep working, and still leverage the unfinished site to attract potential early-adopters.
Phase 3:
The Learning Portal
While the waitlist gathered launch opt-ins, the Wabbit team built the school itself, and the progression system powering it.
Because the system is designed for the parent to control, we removed the distracting color elements so the children could more easily focus on the videos for each of their lessons.
The process for updating lessons, videos, and any related materials, is easy as a few clicks.
"The Wabbits not only built us an incredible site, they helped us completely reframe the ways we approach the growth of our company"
Aroon Isaac
Founder, LiteStreet Academy
Closing Thoughts
LiteStreet Academy is actively working through their discovery and validation phases. To maximize their research, the academy leverages feedback from their in-person programs to hone the e-learning MVP, and vice-versa.
The results are a steady movement toward a revised offer, and another cycle around the growth-driven flywheel.