PRICING — HOW THE LADDER WORKS
What this costs — and how the ladder works.
No SKU menu on client work — engagements get one number. A handful of honest ways to start, one path as you grow, and one call to find the rung you actually need — including when it's the cheaper one.
FIRST THINGS FIRST
THE PROMISE
The price is the price.
No menu, no hourly buckets, no $100-a-page surprises, no $250-for-a-blog. Every number on this page is the number — and we'll tell you on the call which rung fits, honestly, even when the honest answer costs us the bigger sale.
THREE WAYS IN · ONE LADDER · NOTHING WASTED ON THE WAY UP
Three ways in. One ladder.
Most shops sell a dead end — a thing you rent, outgrow, and throw away. Ours is one ladder; every rung leads to the next, and nothing you pay on the way up is wasted.
RUNG 01 · THE STARTER
$1,200
$1,200 TO LAUNCH · THEN $100/MO CARE
Launch
Proven layouts, your content, live fast — hosted and maintained under required Care. A rented, managed presence, honestly named: no bespoke design, no analytics, no monthly human. The honest starter, and a first rung.
RUNG 02 · OWNED · MOST CHOOSE THIS
$2,750
OWNED OUTRIGHT · CARE REQUIRED · $100/MO
Static
A custom website, yours outright (60% to start, 40% at launch). Live in seven days. Clean static HTML — and because we build it, when you outgrow it, evolving to a full platform is a step, not a teardown.
RUNG 03 · THE OPERATING SYSTEM
from $55K
PLATFORM FLOOR · MVP $25K FIXED
Platform Builds
When you need an operating system, not a site — member systems, ledgers, training, real operations. Full Platform Builds from $55K (typical $55K–$150K+), always scoped first, never off a hunch (next section). Not ready for the full platform? A scoped-down MVP Build is $25K, fixed.
Every Static build credits toward a platform if you climb. Nothing's wasted.
THE PLATFORM ENTRY · REPLACE A SIX-FIGURE GUESS WITH A PLAN
Don't commit six figures on a hunch.
Before any platform build, a scoped two-week engagement produces the real plan: exact cost, phases, named risks, and the data model that fits how you operate. Fully credited toward the build if you proceed — and yours to keep either way.
FEE
$5,000
Fixed.
DURATION
~2 weeks
Scoped engagement.
CREDIT
100%
Fully credited if you build.
YOU OWN IT · WE RUN IT · CARE REQUIRED, 12-MONTH MINIMUM
From Static up, the build is yours. We keep it running.
Static and Platform builds are yours outright; Launch rents the build until you climb. Either way, we keep it running so you never think about it.
FOR WEBSITES · RUN
$79/mo
Run
Hosting, SSL, nightly backups, security and uptime monitoring. How the site stays fast and safe.
FOR WEBSITES · EVERYTHING
$250/mo
Everything
Run, plus unlimited change requests on your existing pages (new pages are a Grow project), plus a plain-English analytics readout and a human telling you the one thing to change next.
FOR WEBSITES · GROW
from $750/mo
Grow
Everything, plus one new landing page, offer, or conversion test every month.
FOR PLATFORMS · CONNECTED-PROJECT RETAINER
~15%/yr
BILLED MONTHLY · ≈ $300–700/MO
Mandatory on every platform build
Security patches, platform updates, and ongoing evolution as your needs change. Because unmaintained software rots — yours won't. This is what ends the $800-per-emergency-fix trap.
A RELATIONSHIP WE SCOPE TOGETHER, NOT A TIER YOU PICK
Beyond a project.
Some clients want us on as an ongoing strategic partner — embedded, hands-on, shaping the roadmap. We take a small number of those, starting from $2,500/mo; most land between $2,500 and $10,000, depending on what the engagement needs. It's not a tier you pick off a page; it's a relationship we scope together. If that's where you're headed, the same fit call starts it.
NO HOSTAGE SITUATIONS, EVER
Don't love the direction? Deposit back.
On Static, round one is one consolidated revision pass on the agreed five-page structure. Don't love the direction after that? Full deposit back — no hard feelings, no script. After that, we build. Either way you own everything we make: no hostage situations, ever. (Launch includes two revision rounds. Need more than that? It moves to Everything Care. Paid in full and still not happy? We refund the build. On the split-payment plan, the deposit isn't refundable.)
COMMON QUESTIONS
- Why no fixed price for full platform builds?
- Because an honest number needs the Architecture Sprint first. We won't quote six figures off a hunch, and you shouldn't pay it on one.
- Is the Sprint fee wasted if I build with you?
- No — the $5,000 is fully credited toward the build. If you don't build with us, you keep the architecture document.
- Do I own what you build?
- Static and platforms — completely, from launch, source code and all. No lock-in; if you ever leave, we help you take it with you. Launch — your content and domain, not the template build.
- What's the cheapest honest way to start?
- Often Launch, sometimes Static — we'll tell you on the call, including when the cheaper rung is the right one.
- Can you rebuild my current site?
- Usually; we keep what works and fix what doesn't.
Not sure which rung? That's what the call is for.
No pressure, no hard sell — an honest conversation about your business and the rung you actually need.
WHAT TO EXPECT
- A same-day reply
- 15 minutes, no deck, no pressure
- A straight answer on the rung you need
- Including when it's the cheaper one
START THE CONVERSATION