The studio that tests before it builds
The most expensive thing you can build is the wrong thing.
And the wrong thing is rarely the idea's fault. It's the answer arriving six months and a full budget late. We get you the answer first — a real offer, in front of real buyers, for hundreds instead of a year — then build what survives it, on a platform you own.
Find out
The same move for twenty-five years — longer than Wabbit has existed.
We shrink the bet until the market can answer it.
Before anything gets built, we frame the bet in ink: what has to be true, and what would prove it. Then we run the smallest honest test that can get a real answer — a real offer, in front of real people, watching what they do instead of what they say.
One client’s bet cost $250 to test. It came back as 66 preorders before a dollar went into the build — and the test became the foundation. Sometimes it comes back the other way, and the test just saved a year and the savings. We count both as wins, because they are.
The method isn’t a secret — it’s written out, free.
Easy to say when the answer is yes. Would we actually tell you no?
CASE STUDIES · VALIDATION REPORTS
Yes. No. Rebuild. One of each, on the record.
Every answer the method gives takes one of these three shapes. The rest live in the case files.
THE YES
$250 → 66 preorders
A $250 test said the demand was real — before a dollar went into the build. His audience, our method, a platform that scaled.
The Swag Academy
Read the case file
THE NO
$3,850
The audience never materialized. He found out for $3,850 — not a year of his life. He still recommends the method.
LiteStreet Academy
Read the case file
THE REBUILD
100% migrated
Outgrown tools, rebuilt without breaking — every student and sale moved over.
The Modern Marketing System
Read the case file- Book Your SprintEvery Study Starts Here
Where the answers come from
- 8 years
- of Wabbit, building businesses on bespoke infrastructure
- $50M+
- in client-side revenue across the work the method has shipped
- 1 platform
- proprietary, in production, running a 700-member organization
The detail behind each number lives in the case files.
Read them →Build
You shouldn’t pay anyone to rediscover solved problems.
When the answer is build, you don’t start from zero.
Most builds start from scratch — or from a plugin shelf that holds right up until the launch traffic hits. We built that way for years, and fighting our own architecture on our clients’ behalf is what finally made us stop and build the substrate we wished existed.
It’s called Tome: more than forty TypeScript packages — identity, access control, content modeling, training systems, financial ledgers — written once, kept in production, running real organizations today. Your build starts on years-deep foundations, and your budget goes into the part that’s actually yours.
And it is yours: the code, the database, a stack any TypeScript shop could run without us. Pieces of Tome are on the open shelf now: a block library anyone can browse, and buy. The whole of it comes one way — build with us. And nothing about the result locks you in.
I kicked off 2024 by spending three months completely rebuilding our website, Learning Academy, and e-commerce system. I couldn't have done it without Wabbit's patience, guidance, and hard work. If you're looking for someone to build (or rebuild) your web presence, the Wabbits have my highest recommendation.
Owned by you when you launch. Kept standing as you grow.
Run
The launch is the beginning, not the deliverable.
Built to run without us. We stay in case you’d rather not.
Everything ships owned by you: the code, the content, the plan that produced them — and we train your team to run it. At De-Mar, a family industrial distributor, the email engine we built helped drive record sales months, and their own people still run it today, years after the engagement ended.
The answer doesn’t retire at launch, either. A live business keeps asking the same question at new sizes — what’s working, what’s next, what’s not worth building — and for builds that keep evolving, a retainer keeps the platform improving instead of rotting between emergencies. Either way, nothing about the work makes you need us. Which is exactly why our clients come back.
That’s the method, the proof, and the build. One question left: who actually does the work?
What’s a wabbit?
We have big ears for a reason: it’s the measure of how much we listen before we build anything at all.
Not a guru on a stage with a countdown timer. Wabbits are helpers from somewhere else entirely — the Brainforest, and no, we’re not going to explain that here; the Library will. Think of the helpers in the old craftsman stories: the ones who listen longer than you’d expect before laying the first stone, and stay after the build is done to make sure it keeps standing.
THE WABBITS NEVER WORK ALONE
It's time to meet your human intermediary.
Their ambassador on this side is David.
Twenty-five years in marketing, the last eight of them as Wabbit. The person on your first call is the person doing the work — there’s no junior team waiting behind the proposal.
And the rest of the team isn't human. Wren runs outreach. Finch runs research. Each works under a written charter, a hard rule against unverified claims, and a human gate on everything that leaves the building. David signs for all of it. We didn't invent the wabbits for the brand — we hired them.
Plan
Every engagement begins the same way — whatever the size.
The plan comes before the price.
The Architecture Sprint is a scoped, paid, roughly-two-week engagement that produces the real plan before any build commits: the smallest honest test for your bet, the exact cost of the build if the answer is yes, phased delivery, named risks, and the data model that fits how you actually operate.
It’s how we’ve opened engagements for years — we used to call it the audit; now it has a name and a fixed shape. And it has three honest outcomes, not two: build, don’t build, or not like this. If the plan says don’t build, you keep the plan — and the year. The whole method started as a $200 bet David made on himself in 2018; the Sprint is that same bet, sized to yours.
One honest screen: we build for people who already own an audience or an expertise and want the machine underneath it. If you’re after followers or leads, we’re the wrong shop — and we’ll say so on the first call.
Smaller front doors exist — from a seven-day static build to full platform work.
What we give away
No email wall. No upsell waiting at the end.
A lot of what we’d teach you, we give away.
The Library is open — essays, series, the manifesto, the methodology written out. Start with Larry and Jasper — the opportunity-chaser and the asset-builder from our Entrepreneur’s Quest — or wander. If you’d rather a longer journey through the patterns underneath all of this, the teaching is free: ten emails, one a day, no pitch.
How we take work
A handful of builds per quarter. On purpose.
Platform work comes to us by referral and by record — we've never cold-pitched a build this size — and there's no sales team on the other end of this form. We don’t take work we can’t do well — so we’re either booked, or carefully picking the next build.
If the timing isn’t right, we’ll tell you. If the work isn’t a fit, we’ll point you somewhere it is. The question on the call is whether we should build this together — not whether you should buy.
Platform Build slots are quoted a quarter ahead; Static availability is ongoing.
THE NEXT STEP · START WITH THE PLAN
Start with the plan.
When you’re ready — not before.
An idea you need to prove, or an operation that’s outgrown its tools — tell us in a few sentences. We read it the day it comes in and reply the same day or the next. Either we’re a fit, or we point you somewhere that is.
FORM — TELL US WHAT YOU’RE BUILDING