Pixels and Profits, Chapter 8: The Data-Driven Path to Success
The Data-Driven Path to Success Pixels & Profits: Chapter 8 In the last chapter, we expanded our traction conversation to include the influencers you’ll find…
Month: June 2023
Pixels and Profits, Chapter 7: Unstoppable Influence
Unstoppable Influence Pixels & Profits: Chapter 7 In the last chapter, you learned about the importance of social media as one (but not the only…
Pixels and Profits, Chapter 6: Social Media Marketing
Social Media Marketing Pixels & Profits: Chapter 6 If you’ve followed this series from the beginning, you’re now actively researching your target audience, and you’re…
Pixels and Profits: A Game Marketing Guidebook
Pixels & Profits A Game Marketing Guidebook If you’re a game developer, chances are you’ve come across marketing advice that looks something like this: Worthless…
Pixels and Profits, Chapter 5: Crafting Community
Crafting Community Pixels & Profits: Chapter 5 In chapter 4, we dove deep into the topic of positioning, and why it matters. Now, we’re going…
Pixels and Profits, Chapter 4: The Power of Positioning
The Power of Positioning Pixels & Profits: Chapter 4 In the previous chapter, we delved into the concept of identifying your “true fans” and understanding…
Pixels and Profits, Chapter 1: Understanding Your Audience
Understanding Your Audience Pixels & Profits: Chapter 1 In the prologue of this game marketing guidebook, we peeled back the layers on the challenges indie…
Pixels and Profits, Chapter 3: The Pursuit of 1,000 True Fans
The Pursuit of 1,000 True Fans Pixels & Profits: Chapter 3 In the last chapter, we discussed the in-the-trenches process of performing comprehensive audience research,…
Pixels and Profits, Chapter 2: Tools and Techniques for Audience Research
Tools & Techniques for Audience Research Pixels & Profits: Chapter 2 In our last conversation, we dove deep into understanding your audience. We touched on…
The Iterative Path to Success
The common approach to product development generally costs far more than actually necessary.
In this piece, we reveal a broadly useful ap…