Series  ·  2026
Pixels and Profits, a Game Marketing Guidebook, by Wabbit
Series  ·  In progress

Pixels and Profits

Status

In progress

16 chapters live · more on the way

16Chapters

About this series

Most game marketing advice is tactical scaffolding held together with scotch tape. This 15-chapter guidebook strips that away and rebuilds the foundation: how to find your audience, position against the competition, and build the gravitational pull that turns players into fans.

Table of contentsSorted by chapter number
  1. 00

    Introduction

    Chapter 0

  2. 01

    Understanding Your Audience

    Chapter 1

  3. 02

    Tools and Techniques of Audience Research

    Chapter 2

  4. 03

    The Pursuit of 1,000 True Fans

    Chapter 3

  5. 04

    The Power of Positioning

    Chapter 4

  6. 05

    Crafting Community

    Chapter 5

  7. 06

    Social Media Marketing for Games

    Chapter 6

  8. 07

    Unstoppable Influence

    Chapter 7

  9. 08

    The Data-Driven Path to Success

    Chapter 8

  10. 09

    The Art of Captivation

    Chapter 9

  11. 10

    Crafting Your Story

    Chapter 10

  12. 11

    Behind the Code

    Chapter 11

  13. 12

    The Lean Developer

    Chapter 12

  14. 13

    Cost-Effective Marketing Tactics

    Chapter 13

  15. 14

    Your Marketing Compass

    Chapter 14

  16. 15

    The Final Challenge

    Chapter 15