PRICING — HOW THE LADDER WORKS
What this costs — and how the ladder works.
No SKU menu. No per-page games. A handful of honest ways to start, one path as you grow, and one call to find the rung you actually need — including when it's the cheaper one.
THE PROMISE
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The price is the price.
No retainer menu, no hourly buckets, no $100-a-page surprises, no $250-for-a-blog. Every number on this page is the number — and we'll tell you on the call which rung fits, honestly, even when the honest answer costs us the bigger sale.
THREE WAYS IN · ONE LADDER · NOTHING WASTED ON THE WAY UP
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Three ways in. One ladder.
Most shops sell a dead end — a thing you rent, outgrow, and throw away. Ours is one ladder; every rung leads to the next, and nothing you pay on the way up is wasted.
RUNG 01 · THE STARTER
$600
$600 TO LAUNCH · THEN $600/YR
Launch
Proven layouts, your content, live fast — hosted and maintained for the year. A rented, managed presence, honestly named: no bespoke design, no analytics, no monthly human. The honest starter, and a first rung.
RUNG 02 · OWNED · MOST CHOOSE THIS
$2,750
OWNED OUTRIGHT · OR $250/MO ×12
Static
A custom website, yours outright (60% to start, 40% at launch). Live in seven days. Clean static HTML — and because we build it, when you outgrow it, evolving to a full platform is a step, not a teardown.
RUNG 03 · THE OPERATING SYSTEM
from $55K
PLATFORM FLOOR · MVP FROM $25K
Platform Builds
When you need an operating system, not a site — member systems, ledgers, training, real operations. Full Platform Builds from $55K (typical $55K–$150K+), always scoped first, never off a hunch (next section). Not ready for the full platform? A scoped-down MVP / first platform starts at $25K.
Every Static build credits toward a platform if you climb. Nothing's wasted.
M2 · THE LADDER DIAGRAM
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THE PLATFORM ENTRY · REPLACE A SIX-FIGURE GUESS WITH A PLAN
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Don't commit six figures on a hunch.
Before any platform build, a scoped two-week engagement produces the real plan: exact cost, phases, named risks, and the data model that fits how you operate. Fully credited toward the build if you proceed — and yours to keep either way.
FEE
$5,000
Fixed.
DURATION
~2 weeks
Scoped engagement.
CREDIT
100%
Fully credited if you build.
YOU OWN IT · WE RUN IT · CHANGE OR CANCEL ANYTIME
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Whatever we build is yours. We keep it running.
Whatever we build is yours outright. We keep it running so you never think about it.
FOR WEBSITES · RUN
$79/mo
Run
Hosting, SSL, nightly backups, security and uptime monitoring. How the site stays fast and safe.
FOR WEBSITES · EVERYTHING
$250/mo
Everything
Run, plus unlimited change requests on your existing pages (new pages are a Grow project), plus a plain-English analytics readout and a human telling you the one thing to change next.
FOR WEBSITES · GROW
from $750/mo
Grow
Everything, plus one new landing page, offer, or conversion test every month.
FOR PLATFORMS · CONNECTED-PROJECT RETAINER
~15%/yr
BILLED MONTHLY · ≈ $300–700/MO
Mandatory on every platform build
Security patches, platform updates, and ongoing evolution as your needs change. Because unmaintained software rots — yours won't. This is what ends the $800-per-emergency-fix trap.
A RELATIONSHIP WE SCOPE TOGETHER, NOT A TIER YOU PICK
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Beyond a project.
Some clients want us on as an ongoing strategic partner — embedded, hands-on, shaping the roadmap. We take a small number of those, and we work at a $10,000/mo minimum for them. It's not a tier you pick off a page; it's a relationship we scope together. If that's where you're headed, the same fit call starts it.
NO HOSTAGE SITUATIONS, EVER
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Don't love the direction? Deposit back.
On Static, round one is one consolidated revision pass on the agreed five-page structure. Don't love the direction after that? Full deposit back — no hard feelings, no script. After that, we build. Either way you own everything we make: no hostage situations, ever. (Launch has no revision round or deposit-back — part of why it's $600, and we'd rather say so than pretend.)
COMMON QUESTIONS
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- Why no fixed price for full platform builds?
- Because an honest number needs the Architecture Sprint first. We won't quote six figures off a hunch, and you shouldn't pay it on one.
- Is the Sprint fee wasted if I build with you?
- No — the $5,000 is fully credited toward the build. If you don't build with us, you keep the architecture document.
- Do I own what you build?
- Static and platforms — completely, from launch, source code and all. No lock-in; if you ever leave, we help you take it with you. Launch — your content and domain, not the template build.
- What's the cheapest honest way to start?
- Often Launch, sometimes Static — we'll tell you on the call, including when the cheaper rung is the right one.
- Can you rebuild my current site?
- Usually; we keep what works and fix what doesn't.
THAT'S WHAT THE CALL IS FOR
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Not sure which rung? That's what the call is for.
No pressure, no hard sell — an honest conversation about your business and the rung you actually need.