What this costs, and how the ladder works.
Client work gets one number, not a menu. There are a few ways to start and one path as you grow, and a 15-minute call tells you which rung you need, including when it’s the cheaper one.
The price is the price.
No hourly buckets, no $100-a-page surprises, no $250 for a blog. Every number on this page is the number. On the call we’ll tell you which rung fits, even when that costs us the bigger sale.
Three ways in. One ladder.
Most shops sell you something you rent, outgrow and throw away. Ours is one ladder: each rung leads to the next, and what you pay on the way up carries forward.
Launch
Proven layouts with your content, live seven days after we have it, guaranteed. We host and maintain it under Care. It doesn’t include custom design, analytics or an ongoing strategist. The build stays ours; your content and domain are always yours. It’s the cheapest way to start, and the first rung.
Static
A custom website you own outright, paid half to start and half at go-live. You get your go-live date in writing on day one, inside two weeks. It’s clean static HTML, and because we built it, moving up to a full platform later builds on what you have. Selling something? Basic checkout is a +$2,250 add-on, $5,000 total with the build.
Platform Builds
For when the business needs software built around how it runs: member systems, ledgers, training. Full Platform Builds start at $55K (typically $55K–$150K+) and are always scoped first (next section). Not ready for the full platform? A scoped-down MVP Build is $25K, fixed.
THE PLATFORM ENTRY
Don’t commit six figures on a hunch.
Before any platform build, a scoped two-week engagement produces the real plan: exact cost, phases, named risks, and the data model that fits how you operate. Fully credited toward the build if you go ahead, and yours to keep either way.
- FEE
- $5,000 — Fixed.
- DURATION
- ~2 weeks — Scoped engagement.
- CREDIT
- 100% — Fully credited if you build.
FOR WEBSITES
We keep every website running.
Static and Platform builds are yours outright; Launch rents the build until you climb. Either way, we keep it running so you never think about it. Care is required on every website, with a 12-month minimum; after that it runs month to month, and you can cancel with 30 days' notice.
CARE
$100/mo
Hosting, SSL, nightly backups, security and uptime monitoring, plus one small change a month.
TEND
$250/mo
Care, plus unlimited change requests on your existing pages (new pages are a Grow project), plus a plain-English analytics readout and a human telling you the one thing to change next.
GROW
from $750/mo
Tend, plus one new landing page, offer, or conversion test every month.
FOR PLATFORMS
For platforms.
RETAINER
~15%/yr
~15% of build value a year: ≈ $310/mo on a $25K MVP, $690/mo on a $55K platform · billed monthly · required alongside the build
Security patches, platform updates and changes as your needs change. Software nobody maintains breaks down over time, and the retainer is what keeps yours maintained. You own the platform, so you can fire us any day and take everything with you; the retainer means neglect is never the reason you’d want to. It also ends the $800-per-emergency-fix cycle.
Beyond a project.
Some clients want us on as an ongoing strategic partner, working inside the business and shaping the roadmap with them. We take a small number of those, from $2,500/mo; most land between $2,500 and $10,000, depending on what the engagement needs. We scope each one together with the client. If that’s where you’re headed, the same fit call starts it.
Don’t love the direction? Deposit back.
On Static, two revision passes are standard on the agreed five-page structure. Walk after round one and your full deposit comes back; after round two, half. Either way you own everything we make: no hostage situations, ever. (Launch includes two revision rounds and a refund if you’re still not happy. Its seven-day date is guaranteed: every day late is a month of Care on us. Need more changes than the rounds? That’s what Tend is for.)
Common questions
Why no fixed price for full platform builds?
Because a real number needs the Architecture Sprint first. We won’t quote six figures on a hunch, and you shouldn’t pay six figures on one.
Is the Sprint fee wasted if I build with you?
No. The $5,000 is fully credited toward the build. If you don’t build with us, you keep the architecture document.
Do I own what you build?
Static sites and platforms are yours completely from launch, source code included. There’s no lock-in: if you ever leave, we help you take it with you. With Launch, you own your content and domain, but not the template build.
What’s the cheapest way to start?
Often Launch, sometimes Static. We’ll tell you on the call, including when the cheaper rung is the right one. To compare our prices with other studios in town, see what a website costs in Kansas City.
Can you rebuild my current site?
Usually; we keep what works and fix what doesn’t.
Which rung? That’s what the call is for.
Fifteen minutes about your business and the rung you need, with no deck and no pitch. We reply the same day or the next, and you get a straight answer, including when it’s the cheaper rung.
FORM — START THE CONVERSATION