HUBSPOT, COMPARED
HubSpot prices the CRM by the seat and by the contact.Tome's is $400 a year, in your own database.
If you run marketing out of HubSpot, you have a CRM the whole industry knows and a bill that grows with your list. This page puts HubSpot next to Tome's CRM & Marketing engine: what each one gives you, what a year costs at 5,000 contacts when a professional does the work, what you keep if you leave, and the cases where HubSpot is the right call. For a sales team, it often is.
THE SHORT ANSWER
A CRM by the seat, or one you own.
Choose Tome
HubSpot's Starter seats list at $20 a month, with contact fees stacking on top as your list grows. Tome's CRM catches and works the leads your site brings in: intake forms, contacts, a pipeline and campaigns in the same database as the pages, the courses and the checkout, priced by the year and never by the contact.
Choose HubSpot
If a sales team works in the CRM all day. Sequences, quotes and forecasting on the same records, more than 2,000 integrations, phone support on Professional, and a vendor procurement already trusts.
Choose HubSpot's free tools
Under 1,000 contacts, HubSpot's free tools cover it. Expect HubSpot's branding on your emails and forms, and one automated action.
THE TABLE
Three ways to run the CRM.
| Feature | Tome | HubSpot Starter | HubSpot Professional |
|---|---|---|---|
| What you get | The CRM & Marketing engine on your own site: contacts, pipeline, campaigns, intake forms, in the database the pages, courses and checkout already use | 30 website pages, 30 landing pages, one blog, 1,000 marketing contacts, 10 automated actions | 10,000 pages, 300 workflows, 2 membership access groups, 2,000 marketing contacts, 3 seats |
| Price | $400 a year on any plan, including Free; with the Craft Library, $650 | $20 a seat a month at list; $7 a seat billed yearly on the current new-customer promotion | Marketing Hub $890 a month, or $800 billed yearly; Content Hub $500, or $450; plus Marketing Hub's $3,000 onboarding, which HubSpot requires (Content Hub alone has none) |
| Contacts | No per-contact price | 1,000 included; then $50 per 1,000 up to 3,000, $45 up to 5,000, $40 after | 2,000 included; then $250 a month per block of 5,000. The tier can't be lowered until renewal |
| The website | The whole site: 161 blocks, your design, no page cap | 30 website pages and one blog, branding removed | 10,000 pages, 100 blogs; themes free, or $9 to $2,250 on the marketplace |
| Courses and checkout | Learning engine $300 a year; Commerce engine $400 a year, set up with us | No course product. Payments through HubSpot at 2.9% on cards plus a 0.5% platform fee after the first year; no storefront | No course product either. Payments through HubSpot at 2.9% on cards plus a 0.5% platform fee after the first year; no storefront on Professional either |
| Support and integrations | Us, on Care or the platform retainer | Email support; more than 2,000 apps in the marketplace | Email and phone support; the same marketplace |
| What you keep if you leave | The code and the database | Contacts, companies and deals export as CSV; the site exports as static HTML. Forms lose their paid features, legacy CTAs stop working, and on a downgrade dynamic and private pages are unpublished after 90 days | Contacts, companies and deals export as CSV; the site exports as static HTML on Professional too. Forms lose their paid features, legacy CTAs stop working, and on a downgrade dynamic and private pages are unpublished after 90 days |
| Year one at 5,000 contacts, doing it yourself | $400, or $650 with the block library | $2,760 at list ($2,448 on the promotion) | $21,000 to $22,680, onboarding included |
| Built and kept by a professional, year one | Static site plus the engine, $4,350; MVP platform $25,000 plus $300 to $700 a month | About $3,960 with a marketplace theme, to $53,760 with an agency build and retainer | About $54,680 at named partners' published floors, to $182,680 in the agency ranges |
Sources for every cell are at the bottom of the page.
THE METER
What you stop paying per contact for.
01
Priced by the year, not by the contact
At 5,000 marketing contacts, HubSpot Starter's contact charges come to $190 a month, more than the seats cost. HubSpot's catalog also says the contact tier "cannot be downgraded until your contract renewal date," and that going over it bills you immediately. Tome's engine is $400 a year with no contact count attached. A list that doubles costs you nothing extra, and a list you clean out earns you nothing back either, because the number was never on the bill.
02
The pages and the pipeline were built to fit each other
On Tome an intake form is a block on the page, the submission is a contact, and the contact goes into the pipeline, all in the one database that also holds her course progress and her orders. HubSpot does this well inside HubSpot. The difference is where the site lives: Starter caps it at 30 pages and one blog, and everything on it has to be a HubSpot page for the CRM to see it. Tome's CRM sees the whole site because it is the site.
03
Open a listing on the demo
Search the directory on starter.wabbit.com and open a listing. The record you're reading and the CRM behind it are one database, and the plan doesn't count contacts. It's the same foundation we build client platforms on.
Open the demo →WHERE HUBSPOT WINS
When the CRM is the product.
A sales team lives in the CRM
A sales team lives in the CRM. Sequences, quotes, forecasting and call logging on the same records, with Sales Hub Professional at $100 a seat a month. Tome's engine catches and works leads; it isn't a sales floor.
Integrations on day one
You need the integrations on day one. HubSpot lists more than 2,000 apps. On a custom platform each connector is built or bought.
Reporting without a developer
Reporting has to work without a developer. Professional includes 75 dashboards and multi-touch attribution arrives at Enterprise. Nobody has to write a query.
Procurement wants a vendor
Procurement wants a vendor. Phone support, managed hosting with a firewall and a CDN, a public company behind it, and a partner ecosystem to hire from. IT often asks for exactly this.
If your team lives in the CRM all day, HubSpot is built for that day. Tome is for the business where the CRM is one engine of several.
WHAT IT COSTS
The software by the year, the work by the job.
The blocks
Free
$0
Marketing Starter and Content Writer, 19 blocks. A free account, no card, no trial.
Craft Library
$250/yr
Every paid pack and theme. Stop whenever you like: what you've installed keeps working; you just stop receiving new releases.
The engines · added per project, on any plan
CRM & Marketing
$400/yr
Contacts, pipeline, campaigns, and intake forms.
Learning
$300/yr
Courses, lessons, and progress.
Commerce
$400/yr
Catalog and checkout, set up with us because it touches payments.
Agency
$4,800/yr
Every engine included, for studios running many client sites.
By the contact, or by the year.
Tools only means you run the CRM yourself, on HubSpot's plans, at 5,000 marketing contacts. Built and kept means a professional builds it and stays on to keep it running.
$2,760 a year at list, or $2,448 on the promotion
Two seats and 1,000 contacts. The promotion price is for new customers only, and the page doesn't say what it renews at.$21,000 to $22,680 in year one
Marketing Hub and Content Hub, plus Marketing Hub's $3,000 onboarding, which HubSpot requires. Content Hub on its own carries no onboarding fee.Roughly $54,680 to $182,680
Named partners' published floors to the agency ranges, at 5,000 contacts on Professional.$3,950, and the site is yours outright
$2,750 for the site and $100 a month for Care, which keeps it patched and current.$25,000 fixed, plus $300 to $700 a month
The retainer is roughly 15% a year and covers security patches, platform updates and backups.From $55,000
Always scoped first in a $5,000 Architecture Sprint that's credited to the build.Tome's CRM won't beat HubSpot's free tier on price for a small list. It stops the meter: the contacts, the seats and the sends are yours by the year, in your own database.
FIVE STEPS
From a HubSpot export to a running platform.
- STEP 01
Export the CRM.
Contacts, companies, deals, tickets and custom objects export as CSV from HubSpot's own export tools. Do it before anything is downgraded; that's HubSpot's advice as well as ours.
- STEP 02
Export the site.
HubSpot gives you an HTML file of your pages and assets, and a CSV of blog posts. Forms and legacy CTAs don't come with it, so list them.
- STEP 03
Model the operation, not the site.
The Architecture Sprint is two weeks and $5,000, credited to the build: the data model, the pipeline stages, the risks, and an exact price. If you don't build with us, you keep the architecture.
- STEP 04
Build it, or install it.
An MVP is $25,000 fixed; a full platform starts at $55,000. If you have a developer and a Payload project, the packs and the engine install with one npm install and a free account. Embedded HubSpot forms become intake blocks, and the contacts land in the new pipeline with their history.
- STEP 05
Time it to your renewal.
Your contact tier can't be lowered before it, so the move lands on the date the old bill would have gone up. From there, Care is $100 a month for a site and the platform retainer $300 to $700, and the code stays yours.
WHERE TO NEXT
Move the pipeline, or try it first.
Browse the blocks
All 161, with live previews.
Two packs are free with a no-card account.
Browse the blocks →See it running
One Tome install doing all of it at once.
starter.wabbit.com
Open the demo →Have it built
If what you need is a platform where the CRM and the site are one thing, that's what we do.
How we build platforms →Checked 25 September 2026.
If something here has gone out of date, tell us and we'll fix it.
Content Hub pricing · Marketing Hub pricing · The free CRM · Revenue Hub pricing · Product & Services Catalog (list prices, contact tiers, the downgrade rule)
/blocks (the live block count) · /subscribe (plans) · /platform-builds (builds, Sprint, retainer) · /pricing