WEBFLOW AND FRAMER, COMPARED
Webflow and Framer give a designer the whole canvas.Tome gives the business the part behind the login.
If your site was designed in Webflow or Framer, it probably looks better than most. This page puts them next to Tome: what each one gives you, what a year costs when a professional does the work, what you can take with you if you leave, and the cases where the canvas is the right answer.
THE SHORT ANSWER
A design tool, or a platform.
Choose Tome
If the site needs a login: members, courses that remember progress, a store and a CRM that share one record of a person, and you want to own the code and the database it runs on. Install the packs into a Payload project, or have us build it.
Choose Webflow
If the site is the design: marketing pages and CMS content, a team that publishes without a developer, and hosting you never think about. Premium is $25 a month per site, billed yearly.
Choose Framer
If it's a launch page, a portfolio or a motion-heavy brand site and you want it live this week. Basic is $10 a month per site on yearly billing, with a custom domain included.
THE TABLE
Three ways to build a site a designer would sign.
| Feature | Tome | Webflow | Framer |
|---|---|---|---|
| What you get | One platform: pages and blocks, with memberships, courses, checkout and CRM as engines that share one database and one login | A visual builder, a CMS and hosting; anything behind a login comes from a partner app | A design canvas with a CMS and hosting; commerce and memberships are third-party plugins |
| How it gets to you | npm install into a Payload project, or we build it: an MVP for $25,000 fixed, platforms from $55,000 | A Site plan per site: Basic $15 or Premium $25 a month billed yearly; Team $2,500 a month on an annual contract | A plan per site: Basic $10 or Pro $30 a month on yearly billing |
| Design and blocks | 161 blocks across 12 packs, 2 packs (19 blocks) free; a token-based design system | The canvas; templates free to $129; Relume components from $18 a month | The canvas; templates free to $149 |
| Logins and members | Built in; in a platform build, roles that follow your org chart | Retired. Webflow sunset User Accounts on 29 January 2026 and names Outseta and Memberstack instead: $25 to $399 a month billed yearly, with fees of 4% down to 0% on top of Stripe | Third-party, through the Outseta plugin |
| Courses | Learning engine, $300 a year: courses, lessons, progress, quizzes, certificates | No course product; CMS pages gated by a membership app, with video hosted elsewhere | No course product either; the same gated-pages route, with video hosted elsewhere |
| Checkout | Commerce engine, $400 a year, set up with us; priced by the year, not by the sale | Ecommerce plans from $29 a month with a 2% fee, or $74 and $212 at 0%, plus Stripe or PayPal | No native commerce; a Shopify plugin from $12 a month plus a Shopify plan |
| CRM and email | CRM & Marketing engine, $400 a year, in the site's own database | Nothing native; Outseta's plans include a CRM, otherwise a separate tool | Nothing native either; Outseta's CRM through the plugin, or a separate tool |
| Automation | Part of the platform | Webflow Logic was retired in June 2025; Zapier from $19.99 a month | Zapier or Make, the same way |
| What you can take when you leave | The code and the database | HTML, CSS, JS and assets, on a Workspace plan from $16 a month; not CMS content, ecommerce, users, forms, search or locales (data leaves as CSV) | "Framer does not offer HTML export for self-hosting"; CMS data through plugins |
| Built and kept by a professional, year one | Static site $3,950 all in; MVP platform $25,000 plus $300 to $700 a month | Roughly $11,500 to $72,500 in the published ranges; the retainer is the biggest line | Roughly $11,500 to $55,500, with Webflow figures standing in where Framer has none |
Sources for every cell are at the bottom of the page.
BEHIND THE LOGIN
Where the canvas stops.
01
The part behind the login is the platform
Webflow used to have memberships. It retired them this January, "in favor of our ecosystem of vetted app partners," and now points you to Outseta or Memberstack. That's a reasonable decision for a design tool, and it tells you what a design tool is. On Tome the login is where the platform starts: the member, the course she's on, the order she placed and the record the CRM keeps of her are one person in one database. The running version of that is on the Vanguard study.
See the Vanguard study →02
You can take it with you
Webflow's export gives you the HTML, CSS and JavaScript, and its own help page lists what stays behind: CMS content, ecommerce, user accounts, form processing, site search, localized content. Framer's help page says it "does not offer HTML export for self-hosting." A Tome site is Payload and Next.js source in your repository, with your content in your own database. Any shop that knows the stack can run it, with or without us.
03
Leave the demo and come back
Log in to starter.wabbit.com, enroll in a course, and leave. Come back and your progress is where you left it, because the login is the platform rather than a plugin. It's the same foundation we build client platforms on.
Open the demo →WHERE THE CANVAS WINS
Four sites that should stay on Webflow.
The site is the design
The site is the design. Marketing pages and CMS content, a team that designs on the canvas, nobody who wants a code repository. Webflow's interactions editor and CMS at $25 a month are the whole job, and everything Tome adds would go unused.
Publishes without a developer
Your marketing team publishes without a developer, and you already pay for Webflow. Limited seats are $15 a month, and Team comes with staging and publishing workflows.
Live this week
You need it live this week. A Framer site on the $10 plan, with hosting and a custom domain included, launches faster than anything on this page.
Procurement wants a vendor
Procurement wants a vendor. Webflow's Team and Enterprise plans come with an annual contract, a stated uptime figure and single sign-on. No hosting to run and nothing to patch.
If one of those is you, use the canvas. Tome earns its fee at the first login.
WHAT IT COSTS
The software by the year, the work by the job.
The blocks
Free
$0
Marketing Starter and Content Writer, 19 blocks. A free account, no card, no trial.
Craft Library
$250/yr
Every paid pack and theme. Stop whenever you like: what you've installed keeps working; you just stop receiving new releases.
The engines · added per project, on any plan
Learning
$300/yr
Courses, lessons, and progress.
CRM & Marketing
$400/yr
Contacts, pipeline, campaigns, and intake forms.
Commerce
$400/yr
Catalog and checkout, set up with us because it touches payments.
Agency
$4,800/yr
Every engine included, for studios running many client sites.
Five subscriptions, or one platform.
Tools only means you do the work. Built and kept means a professional does it and stays on. The cheap professional route on Webflow, a template plus a customization service for about $2,500, has no login behind it, so it isn't on the ledger.
About $984 a year, plus 2% of whatever members pay you
Premium at $25 a month, Outseta for logins, payments and a CRM, and Zapier. The 2% is Outseta's; Memberstack starts at 4%. Both sit on top of Stripe's fee.About $1,044 a year, plus 2%
Framer Pro with the same Outseta and Zapier stack, and the same percentage.Roughly $11,500 to $72,500
A 5- to 10-page build from $3,000 to $20,000, membership wiring $1,500 to $3,500, the tools above, and a retainer of $500 to $4,000 a month. The retainer is most of it.$3,950, and the site is yours outright
$2,750 for the site and $100 a month for Care, which keeps it patched and current.$25,000 fixed, plus $300 to $700 a month
The retainer is roughly 15% a year and covers security patches, platform updates and backups.From $55,000
Always scoped first in a $5,000 Architecture Sprint that's credited to the build.Tome isn't the cheap option for a marketing site, and this page won't pretend it is. What the yearly fee and the build buy is one platform where the login, the course, the store and the CRM are engines you own, with nothing to export because nothing ever left your hands.
FIVE STEPS
From a Webflow export to a running platform.
- STEP 01
Export what you can.
On a Workspace plan, Webflow exports your HTML, CSS, JavaScript and assets. CMS collections, ecommerce items and user accounts export as CSV. Framer's CMS exports through plugins.
- STEP 02
Model the operation, not the site.
The Architecture Sprint is two weeks and $5,000, credited to the build: the data model, the phases, the risks, and an exact price. If you don't build with us, you keep the architecture.
- STEP 03
Build it, or install it.
An MVP is $25,000 fixed; a full platform starts at $55,000. If you have a developer and a Payload project, the packs and engines install with one npm install and a free account, and the get-started guide takes about an hour.
- STEP 04
Bring the design across.
Tome's blocks take your tokens: colour, type and spacing come from one file, so the site keeps looking like the one your designer made. The content imports from the CSVs, and the addresses you've earned rankings on redirect to their new homes.
- STEP 05
Launch, then keep it current.
Care is $100 a month for a site; the platform retainer runs $300 to $700 a month. Security patches, platform updates and backups are ours to do, and the code stays yours.
WHERE TO NEXT
Keep the design. Bring it here.
Browse the blocks
All 161, with live previews.
Two packs are free with a no-card account.
Browse the blocks →See it running
One Tome install doing all of it at once.
starter.wabbit.com
Open the demo →Have it built
If what your site needs is the part behind the login, a platform shaped to your operation is what we do.
How we build platforms →Checked 25 September 2026.
If something here has gone out of date, tell us and we'll fix it.
Pricing (plans, ecommerce fees, Workspace plans, add-ons) · Logic and User Accounts retired · User Accounts sunset · What code export includes · Templates
Memberstack · Outseta · Zapier · Relume
/blocks (the live block count) · /subscribe (plans) · /platform-builds (builds, Sprint, retainer) · /pricing