ADS LAUNCH · FOR OWNER-LED BUSINESSES
Find out in 30 days whether ads can bring you customers.
One campaign, in an account you own, with a written verdict on day 30.
Ads Launch is $1,500 plus the ad spend you pay the platform directly. We build the campaign, track every call, form and sale it brings in, and on day 30 hand you a readout that says keep, change or stop, with the numbers behind it. If the readout can’t show that, the $1,500 comes back.
You’ve tried ads. You just can’t say what they did.
Maybe you boosted a post on Facebook and got a few likes out of it. Maybe you let Google’s automatic campaign spend a few hundred dollars, and couldn’t tell whether the phone rang, or the orders picked up, any more than usual. Or maybe you hired someone, and when it ended, the account went with them, along with everything it had learned.
Whichever one it was, you probably ended up in the same spot: a vague memory that ads “didn’t really work,” and no record of why.
The problem isn’t that the ads failed. It’s that nothing was set up to tell you whether they did or not, and why.
What usually gets tried next.
Usually it’s one of these. A bigger budget, on the theory that the last test was too small. A different platform, because Google was expensive. A different agency, with a different dashboard.
Each of these spends more money to produce the same thing as before: a number at the end of the month and no way to act on it. In the sample readout further down, $960 of a $2,400 month went to clicks from outside the service area. Without tracking in the account, nobody would have known.
What’s really missing is usually cheaper than any of them.
A test is only a test if it ends in a verdict.
Thirty days of ads can tell you a lot, as long as three things are true before the first dollar is spent:
The account is yours,
so what it learns stays with you.
Every call, form and sale is tracked
back to the ad that caused it, so a customer can be traced to a click.
The number that would make you stop is written down in advance,
so nobody’s deciding after the fact whether it went well.
Plenty of ads engagements aren’t set up that way. They start spending and work out what success means later, which is how they end in a shrug. Ads Launch is the 30 days set up the other way around.
The first month, dated.
Here’s how the 30 days run:
Day 1
Access, tracking, and the account in your name.
Week 1
The campaign goes live.
Week 2
The first read: what’s getting clicks, what’s getting calls, what’s wasting money.
Day 24
A note that says where the verdict is heading, so day 30 isn’t a surprise.
Day 30
The readout.
Day 30, three answers.
Keep.
The numbers work. Ads Monthly starts, with $500 of the Launch fee credited.
Change.
Something on our side of the click needs fixing first: the page, the service area, who answers the phone. The readout says what, and what it should do to the numbers.
Stop.
The numbers don’t work and we don’t see a fix worth your money. We say so, in writing, and you’ve spent one month finding out instead of a year.
We could spend a lot of words on stop, because it’s the answer nobody else puts in writing. But keep is the one you’re here for, so here’s what it looks like a few months in. The calls, bookings or orders come from the customers you want, in the places you actually serve. You know what each new customer cost, and it’s under the number you picked before anything started. And you know which searches brought those customers in. So when a busy stretch comes, you can put more behind the ones that work, and you’re not guessing.
Here’s what a readout looks like.
A day-30 readout, as a sample.
A sample readout for a fictional plumbing company, built from real Kansas City click costs. Yours has your numbers in it.
Ads Launch readout, day 30
A plumbing company, Lee’s Summit · Google Search · October 3 to November 1
The numbers are close enough to continue, and the two problems are on our side of the click, not Google’s.
| Ad spend, paid to Google | $2,400 |
| Clicks | 71, at an average of $33.80 each |
| Calls and forms from those clicks | 14 (11 calls, 3 forms), a contact rate of 19.7% against the 12% we set |
| Qualified | 8. The other 6 were two spam forms, two out of your service area and two people looking for work. |
| Booked jobs | 5 |
| Revenue from those jobs, from your invoices | $3,210 |
| Cost per booked job | $480, against the $350 threshold |
The page converts. One in five people who clicked got in touch. “Water heater replacement Lee’s Summit” and “drain cleaning Blue Springs” produced 4 of the 5 jobs between them.
$960 of the $2,400 went to “plumber near me” searches that matched people in Independence and south Kansas City, outside your area: 28 clicks, no jobs. And 4 of the 11 calls went to voicemail, three of them after 5 p.m. One was returned. At $33.80 a click, those four calls cost about $135 and could have been two jobs.
Tighten the service area to Lee’s Summit, Blue Springs, Raytown and Grain Valley, and add the out-of-area towns as negatives. Turn on Local Services Ads for emergency searches. Route after-hours calls to your cell or an answering service, which is yours to decide; without it, we keep paying for calls nobody answers.
If cost per booked job is still above $350 on December 2 with these changes in place, we’ll recommend stopping Search and keeping Local Services Ads only. We’d rather say that now than find a reason to keep spending your money in December.
What you get for $1,500.
Every line of that readout comes from work done before the first ad runs and during the 30 days after. The ad spend is separate, and you pay the platform directly.
Before any ad runs.
A channel recommendation for your business and where you sell: Google Search, Local Services Ads if your kind of business qualifies, or Meta.
One campaign, built in an account in your name. If you already have one, we audit and rebuild it. If you don’t control it, getting it back comes first.
Call, form and sale tracking, with consent handled where it’s required, so every contact is tied to the ad that produced it. We listen to every tracked call.
The groundwork before any ad is written: what the offer gives the reader and why, the reasons they’d say no, and the ways the result could be undermined after the click.
The campaign.
Ad copy that gives the reader something useful before it asks for anything, with creative from your own photos.
A check of the page the ad lands on, and a small fix if it’s a page we can edit.
The thirty days.
Thirty days of monitoring, with every change logged.
The day-30 readout, and $500 of the fee credited toward your first month of Ads Monthly if you continue.
When you get it back.
The readout has to show what each new customer cost, against the threshold we agreed on before launch, and it has to say why the verdict is what it is. If either one is missing, the $1,500 comes back. The same goes if we can’t launch for reasons on our side.
It’s a guarantee on our process, not on results. A fair test can fail, and if yours does, the readout will say so plainly.
Not included: your ad spend, a new landing page (quoted separately), photo or video shoots, or a second campaign.
How much you’d need to spend.
- $1,000 a month, Google Search
- $500 a month, Meta
- $43 vs $5 a click
Then there’s the ad spend. It has to be enough to learn something, and that number is yours, not a table. A Google Search test for a Kansas City business usually needs at least $1,000 a month before the first month tells us anything. Meta tests can start around $500.
We’ll give you your figure before you pay, from the click prices in your line of work and your area. If it’s more than makes sense for your business, we say so and you keep your money.
The spread is wide. By Semrush’s estimate, a click on “plumber kansas city” costs about $43, and a click on “landscaping kansas city” costs about $5. So $1,000 buys a Kansas City plumber about 23 clicks. That’s why, for that trade, we’d usually point you to Local Services Ads instead of Search. There, you pay per lead, and the lead is usually a phone call.
If the answer is keep: Ads Monthly.
$750
The same campaign keeps going for $750 a month, flat, and that covers managing up to $5,000 a month of your ad spend. You still pay the platform directly. It’s three months to start, then 30 days’ notice. If we recommend stopping, or a month gets refunded, the three months end right there.
How the fee works above $5,000
Above $5,000 of spend, the fee is $750 plus 5% of the spend over $5,000. So at $10,000 of spend it’s $1,000 a month, and at $20,000 it’s $1,500. We never pay your ad spend, and we never take a cut of it below $5,000.
Each month.
Each month also comes with a Friday note, a log you can open any time and a review in plain English at the end of the month, all held to the standard below.
The search terms and audiences get cleaned up.
The creative gets refreshed.
One test runs at a time, with a number on it.
You see cost per lead, and where each lead came from, by call and form.
The standard.
It’s the same on every monthly plan:
A one-page scope before you pay.
A log you can open any time.
A Friday note.
A number on every piece of work, with the stop written next to it.
A monthly review in plain English, including what failed.
Everything in your name.
If you can’t say what we did in a month and why it mattered, that month’s fee comes back. If a Friday note doesn’t arrive or a log week is empty, a quarter of it is credited back, and you don’t have to ask.
Claiming it
- Claim it within seven days
- It covers our fee, never your ad spend or hosting
- You keep the month’s work
- A refunded month ends the minimum
What Google Ads management costs elsewhere.
Here’s what three other agencies publish on their own pricing pages, read November 4, 2026:
- $249
Footbridge Media charges $249 a month, and it keeps ownership of the ad account.
- $1,200
WebFX’s smallest plan is $1,200 for the first month, then $750 a month for up to $5,000 of spend. Above that, it’s $975 or 15% of spend, whichever is higher.
- From$2,000
Hook Agency’s Google Ads with Local Services Ads starts at $2,000 a month.
- $1,500then $750
So at the core, ours is the same $750 WebFX charges. Our launch is $300 more than its first month, and it covers the tracking, the landing-page check, the creative and the written verdict.
Above $5,000, the formulas part ways. At $20,000 of spend, WebFX is $3,000 a month and we’re $1,500.
At the low end, it cuts the other way. At $1,000 of spend, our $750 fee is three-quarters of what you’re putting into the ads themselves. That’s a lot, and we’d rather tell you so on the call than find out together in month two.
What we’ve run, and what we won’t promise.
Wabbit has been in business since 2017, and the paid media talent behind it goes back decades, agency-side and in-house, with Addy and MarComm awards for campaign creative along the way. At a national nonprofit one of us led, media revenue rose a third while the budget was cut in half. We wrote the Library’s Traffic Framework, a free series on paid and organic traffic as one system, which is the method on this page. One client engagement ran social ads for a developer tool as small tests, and the founder’s review of the method is quoted below.
You won’t find a client’s ad spend or cost per lead anywhere on our site, which is why the readout above is a sample. What a client spends is theirs, and if you become one, that covers you too.
We won’t promise a number of leads, a cost per lead, or a return. We don’t trust anyone who says they can promise you that. What we promise is the work, the log, the written verdict and the stop.
- Paid social
- Small tests
Devlands
“Wabbit doesn’t just guess whether something will work… they come up with ways to generate data to support their hypothesis.”
The founder, in a verified client review
Read the case file →
Who it’s for.
- Owner-led, almost any kind
- Ran ads before, can’t say what came of them
- Ready to test with $500 to $1,000 a month
An owner-led business (trades, local services, a practice, a shop or an online store) that wants to try ads properly, or has tried them and can’t tell if they worked.
Not sure ads are the first move? Start with the Marketing Plan. If you go on to an Ads Launch within 60 days, the $1,500 comes off it.
Questions.
No. You pay Google, Meta (or any other ad platform you choose) directly, from an account in your name.
You can, and it’s free. Google will build you a campaign and spend your budget on it. What it won’t do is listen to your calls, tell you which ones turned into customers, or tell you when to stop. That’s the part you’d be paying us for.
You’ve got company. In the sample readout, 4 of the 11 calls went to voicemail. We listen to every tracked call, so you’ll see how many you’re missing and when. The readout says what to do about it, whether that’s routing after-hours calls to your cell or using an answering service. The path you take is your call. Just decide before the ads run, because until you do, you risk paying for calls nobody picks up.
Yes. We audit and rebuild it for the same $1,500. If someone else controls it, recovering it is the first job.
You stop. There’s no monthly fee, because Ads Monthly never started, and you keep the account, the tracking and the readout.
The first month puts the readout’s changes in place, and it takes two more to read them fairly. The minimum ends the moment we recommend stopping or a month is refunded.
Yes, where your kind of business qualifies; Google decides which ones can run them. Google’s screening is yours to complete; we send the link and walk you through it.
It depends on how your customers find you, and on what a click costs. We’ll say which on the call, with the click price.
Thirty days from now, you could know.
Fifteen minutes about your business, where you sell and what’s happened with ads before. We’ll tell you the channel, the spend it would take to learn anything, and whether a campaign is worth running at all.
Book the call