SELECTED WORK · BUILD
NO OUTCOME CLAIMED
LICATA COFFEE CONSULTANTS · SPECIALTY COFFEE
A World Barista Champion’s site, rebuilt from the ground up.
A full website rebuild plus an e-commerce layer — designed for a buying audience with high standards for everything, including the purchase experience.
Pete Licata
2013 World Barista Champion
- CLIENT
- Pete Licata · Licata Coffee Consultants
- FIELD
- Specialty coffee — consulting & product
- WHAT WE BUILT
- A full website rebuild plus an e-commerce layer
- TIMEFRAME
- 5 months
- SCOPE
- Website Design & Build · E-Commerce · Booking Integration · Product Photography
WHAT IT WAS
A site that matched a world champion’s standing.
World Barista Champion Pete Licata needed a website that matched his standing in the specialty-coffee world. The previous site was a basic brochure that didn’t reflect his profile or accommodate product sales. We rebuilt it from the ground up and added a full e-commerce layer for his coffee line.
The platform had to carry both sides of the business — the consulting practice and the product drops — and be maintainable by his team after we handed it back.
THE CONSULTING EXPERIENCE
A path built for international consulting clients.
The consulting side got its own designed journey — discovery, education, qualification, then conversion — so a prospect arrived understanding the work before they ever reached out.
Behind it: inquiry routing by project type and budget, an international scheduling integration for booking across time zones, and a content-management setup simple enough for Pete’s team to run on their own.
WHAT WE BUILT
- Client journey mapping — discovery → education → qualification → conversion.
- Inquiry routing by project type and budget.
- International booking / scheduling integration for consulting clients.
- A content-management backend the team could maintain independently.
Booking had to work for international consulting clients — travel-scheduling, not a stock contact form.
THE BUILD · PLATES
04 PLATES ON FILE
The rebuilt home — profile-forward, product-capable.
Zoya — the limited release that set the rebuild's hard date.
Directed, culturally-authentic coffee photography — the craft, not generic stock.
Consulting services with booking for international clients.
THE CREDENTIAL
Built for the man who was, that year, the best in the world at this.
The platform had to carry both sides of the business — the consulting practice and the product drops — and be maintainable by his own team after handoff. No outcome claims on this file: the work is the record.
MORE FROM THE FIELD
See the rest of the work.
CASE FILE
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WHERE THIS STARTS
Book the Architecture Sprint
Pete needed a platform that could carry both his consulting and his product line, built to run after we handed it back. The Sprint is how we figure out which system that is for you — before anyone spends a dollar building it.